You can use your product data to help your company stay afloat during the pandemic and to even spur growth.

How? By building integrations and workflow automations that make use of the data. Adam Cole, Director of Business Systems at Tango Card, offered up 3 specific ways you can use product data to deliver growth.

Here’s a breakdown on each!

You can catch all of Cole’s tips and best practices by watching his full session. 

Data Monitoring 

You can track your product data across customers and once it falls to a level that’s either cause for concern or a signal that they’re ready to buy more, you can (via automation) notify the appropriate stakeholders in real time. This allows your team to not only provide better customer experiences with timely outreach, but also boost customer retention/expansion.  

Cole provided an example of setting up alerts for account balances. More specifically, if a certain account reaches a low balance, you can trigger an alert to go out to the appropriate employee who can then proactively reach out to the customer and manage the situation.

Opportunity Stages 

Another area to consider are your opportunity stages. 

You can revisit them along with several internal teams and create definitions for each stage. Once your team is fully aligned, you can have more confidence in future pipeline reporting. You’ll also be able to use automation to eliminate the need for manually validating opportunity stages and to provide employees with accurate and timely updates on target accounts.

Linking Record Data 

Linking record data across your systems can be helpful for keeping stakeholders in the loop and for keeping an up-to-date view on your data.  

However, when done manually, it can present you with some challenges. For example, the records can end up lacking critical info and can require a significant amount of data entry (as you’ll need to fill them out across systems). This can slow down any number of processes and even lead to data errors that require further manual labor to resolve.

To link records across systems in a way that’s error-free and seamless, you can integrate the systems and build an automation that populates data sets into the correct fields. The goal here is to create a single point of integration and automation for any future updates or backfills.  

Your company already has the data it needs to drive growth. But to enable your colleagues to unlock its potential, you’ll need to incorporate integrations and automations that allow you to mitigate errors, route data to the correct individuals, and identify opportunities.  

You can learn more about leveraging your product data by watching the full session here.

Mary Hodges
About Mary Hodges

Mary previously worked in IT recruiting and is thrilled to bring her community building skills to the business systems community.