We are looking to implement a new Marketing Automation platform to replace Pardot. We are exclusively a B2B company so are looking for a platform that will perform most strongly for capturing and growing B2B customers.
Currently we are considering HubSpot and Adobe Marketo, but we would like to have at least one other platform in the mix.
General research of the B2B Marketing Automation space has seemed to turn up results that are either a bit stale or, in reality, better tailored for D2C.
Curious if anyone out here has any experience with either of the above or any other platforms for B2B Marketing Automation.